Hmmmm… what is this exactly?
This just appeared on the Target website and to be honest I find it very confusing?
This looks a lot like what we might have seen with The Hobbit: The Desolation of Smaug Extended Edition
This offering seems a bit early… and it looks nothing like what was offered with the release of The Hobbit: An Unexpected Journey’s theatrical version.
To be honest with you I’m mystified by this… it looks cool… but it seems to be another indication that the marketing, creation, release and followup merchandise for these films is just all over the place. No one in the marketing of these films seems to be creating a sense of anticipation and branding, It”s been customary to release the multiple cover designs first. Maybe this was mistakenly placed online early by mistake?
Newline Cinema did a much better job with Lord of the Rings film and the accompanying release of merchandise. I noticed that the two stature bookends are not even created by Weta, but rather The Noble Collection, which is fine if they had offered a similar package for the first film. This all just seem rather haphazard to me.
Cost $99.99 in US Dollars
THE HOBBIT: THE DESOLATION OF SMAUG LIMITED EDITION COLLECTOR’S GIFTSET 3D/Blu-ray/DVD/Digital
Release date: April 8, 2014
Limited Edition Collector’s Gift Set Includes:
Two Gates of Erebor Guards premium bookends exclusively created by The Noble Collection (not available to purchase elsewhere)
The Hobbit: The Desolation of Smaug on 3D Blu-ray Combo Pack with Depth Lenticular Packaging