Guillermo del Toro has partnered with the Patrón Spirits Company. to create a signature Tequila that reflects his love of Mexican Culture.
“Deeply aged and blended to create a supremely dark tequila.” ~ Patrón
Check out this limited-edition Patrón x Guillermo del Toro, which is now available for pre-order and will be sold on a first-come, first-served basis. Of course you’ll have to shell out a premium $475.00 to get one and you must be of age!
Patrón has positioned its tequila as “premium brand” that signals “taste and sophistication” with individually-numbered glass bottles and a marketing campaign that leverages it long history. Just in time for Halloween, Patrón has partnered with Guillermo del Toro to create an exquisite brand, with darkly beautiful packaging that incorporates Day of the Dead imagery. The box itself is a work of art, that reflects the love Guillermo del Toro has for Mexican culture.
The brilliantly designed box unfolds to form an alter that celebrates the ritual of drinking tequila and comes complete with candles that can be pulled out and placed in front. This limited-edition product features a skull and skeleton shaped bottles, housed in a box intricately illustrated with dark images that reflect Guillermo del Toro. Nestled into the deep red interior, the bottle contains 750 ml of blended extra añejo tequila and 100 ml aged orange liqueur.
‘Deeply aged and blended to create a supremely dark tequila, Patrón x Guillermo del Toro is perfect in a darker version of classic cocktails or sipped neat. Combined with the aged orange liqueur, this tequila comes out of the darkness in signature cocktails such as the citrusy Sacrifice or the perfectly blended The Perfect Ratio. Slip into the night as you embrace the dark, sweet notes of the perfect pairing in drinks that are best sipped slowly.’
Here is a video of Guillermo del Toro professing his love for this new Patrón x Guillermo del Toro and how it’s made. Of course he does this in his own unique style, crafting a tale of dark beauty and devilish delights!